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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I’ll admit it that I’m sorta crushing on Skechers right now. There’s a bit of a psychological hurdle that has to be overcome when wearing Skechers, and I take my share of shit from my running friends. On the other hand, there’s a bit of smugness in knowing that they don’t realize what they’re missing out on!
Skechers employed a “sole rocker” when they constructed the midsole of the first GOrun, and they have utilized the same design for the new model. The result is a midsole that is thickest just underneath the midfoot, generating a backward lean like a rocker (hence the name). The impetus for the design is to ensure that runners land naturally on their midfoot in order to decrease the odds of a harsh heel strike–something that often leads to nagging injuries. The sole rocker works jointly with Skechers M-Strike technology to encourage a comfortable midfoot strike. Resalyte, a lightweight, foamy mold, gives the shoe both cushioning and shock absorption.
To play the game, kids need to sit down in a chair (or the floor) and cross their legs. Once they press the on button on the side of the shoe, the game starts by flashing one of its four colored lights. The game then plays like Simon – kids need to press the flashing light within a time limit. With each successful match, a new light will flash in addition to the previous one. Kids ultimately need to memorize a sequence of eight colors to beat the game.
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