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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers are an American footwear brand founded by Chief Executive Officer Robert Greenberg. He launched the Skechers brand after leaving the fitness clothing and footwear brand LA Gear in 1992, a brand he had helped to build and become successful. Initially the Skechers brand began as a distributor for Doc Martins but they soon launched their own brand of footwear onto the market hoping to capitilise on a niche market for casual street shoes for men. The brand was lucky or had researched the market well because no one single footwear brand had cornered the casual street shoe market. Nike had not yet fully diversified and was still concentrating upon athletic wear. Skechers found themselves a niche in the market and avoided going up in competition directly against an established brand.
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