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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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There was no significant difference in muscle EMG activity across different shoe types. EMG activity increased in response to the increasing intensity of the treadmill trials, as is to be expected. ACE’s ultimate conclusion follows thusly: “There is simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone.”The shoe companies counter with their own internally-funded studies. Here are Skechers’, Reebok’s, and MBT’s research.
The Complaint filed by Skechers highlights the simlarities between the shoes through sketches and photographs and notes that the shoe uppers, toe caps, portal hole, and stitching in the Fila shoe are “confusingly similar” to that of the Skechers shoe. Skechers claims trade dress in the stitching, the toe cap edging, and the portal hole and alleges that Fila’s use of its trade dress is likely to deceive consumers and cause confusion.
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