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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The pitch on the brand’s Facebook page: “Get spoiled with Daddy’$ Money, ultra-cool shoes that will put you in the spotlight with a dose of swag…”Skechers did not immediately return requests for comment. But how are mothers responding?“My brain exploded,” wrote Babble blog contributor JoslynGray.
Once again just like the M-strike area the effect is not drastic and it was hard for me to pinpoint what exactly these “pods” were doing (if anything).That being said, one of the standout areas of this shoe for me was its flexibility and ground feel. So if the go impulse sensors are what’s creating that, they are a welcomed addition.
That’s all you’ll see of me until I find another pair (or four) – my backside. And God help you if I get to said store and you’ve got the last pair of size 10s in your hand.
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