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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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One Skechers advertisement carried an endorsement from a chiropractor, Steven Gautreau, who said he had conducted an independent study that found that Shape-Ups were superior to regular athletic shoes.
I can't presume to know what Skechers was thinking about, but just looking at this program gives one a lot to learn about how not do business philanthropy.
Skechers the athletic and leisure shoe company has recently unveiled a new line of shoes called BOBS, a TOMS canvas shoes look alike. Not only do BOBS shoes look a lot like TOMS with the little tag and all, but Skecher's is also donating a pair of shoes to a needy child for every pair of shoes bought.
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