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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers work
Given all of this, you can imagine my initial reaction when I was contacted a few weeks back by Skechers (directly this time) to see if I wanted to try out and review a pair of the soon-to-be released Skechers Go Run shoe. I had seen some early images of the Go Run, and they looked to be a bit of a positive departure from previous running offerings from the company, so I was at least curious (particularly since Meb Keflezghi apparently plans to use this as his racing shoe).
While the upper is not the best match for my personal taste, I really like the sole of the Strada. The feel is quite soft underfoot, particularly under the heel (this softness was even maintained in the cold temps of winter). I’d compare it to a shoe like the Nike Pegasus (more on this comparison below). I’ve done a lot of miles in these and they feel great out on the road. The Strada is not a speed shoe, but if you want a cushy ride to eat up long miles, this sole will do the job.
The upper of this shoe is one of the most comfortable I have run in this year. As mentioned previously, it is a sock like fit on the foot.
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