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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The FTC also alleges that the company — through ad claims and through the name “Shape-ups” — conveyed to consumers that walking in the shoes would result in more weight loss and body fat reduction than standard fitness shoes. According to the complaint, that claim was unsubstantiated. The FTC also charged that Skechers didn’t have sound science to back up similar claims the company made for its Resistance Runners, Shape-ups Toners, and Tone-ups.
“Will Skechers cut promotion for this product? I highly doubt it,” he said. “Will they change the tone of their claims? I doubt that, too. I expect they will lay low for a while and hope the popular press tires of this story, and then they will get on with the campaign.”
In general, I’ll admit that my view of a midfoot strike differs a bit from that promoted by the rocker concept. I define a midfoot strike as simultaneous contact of the heel and the pad under the fifth metatarsal. If you look at a pressure tracing for a midfoot strike, it starts right about where you have the midfoot pods on your shoe, but I think that’s because those tracings average out the pressure distributed simultaneously at the heel and under the fifth met. As such, I’m a bit skeptical of building up a shoe under the midfoot since it’s not so much that this is the spot at which you want to contact, but that it’s the midpoint between the actual contact points under the heel and forefoot. I think the phrase “midfoot strike” is actually a bit of a misnomer, and that “full-foot” might be a better descriptor of landing along that entire lateral margin simultaneously.
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