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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Have you ever had that moment in a shoe store when you tried something on and said out loud, “Holy crap! Where have YOU been all my life?!?” This was it for me. I swear, I didn’t take more than 3-4 steps before I threw them back in the box and declared, “Oh, yeah. You’re coming home with me!”
Toning shoes, including Skechers Shape-ups, are marketed and promoted to the public as a product that will provide numerous health benefits to those who wear the shoes. The shoes are marketed and promoted to be worn in place of other athletic shoes during daily activities, exercise routines, and in the workplace. Skechers Shape-ups slogans include: "Shape Up While You Walk" and "Shape Up While You Work."
Because the heel is cut away and is made of a very soft material, it’s very hard to land on it – Kurt indicated that heel striking in the shoe would likely lead to “bottoming out,” and I can attest that this is probably what would happen. The area under the midfoot feels a bit firmer than the rest, perhaps due to the outsole pods in that region.
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