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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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It’s worth mentioning that the rockered bottom of this shoe does not act the same way as a rockered bottom in a firmer soled shoe. In the latter case, you typically land on the heel and then roll forward off the rocker (as I would suspect happens in the Skechers Resistance Runner). Given that it’s hard to land on the heel in the Go Run, landing on the midfoot will compress the thickened midfoot region upward, and cause the heel and forefoot to lower to the ground after midfoot contact (at least that’s the idea and sensation you get – will need to get some video and see what actually happens).
Overall, the shoe looks very simple in design, to be honest, a little too simple. One of my blogging friends, a nutty girl at that simply calls it the 'ah pek' shoes ... LOL! Well, it does look like one of those shoe you'd see in a kung-fu flick. But it did draw quite a bit of stares from my office mates and clients who thought they looked cool.
I’m still not so sure that the shoe wouldn’t work just as well, if not better, with a midsole of uniform thickness from heel to forefoot (perhaps retaining the undercut rear portion of the heel), but as I said above I found them a lot easier to run in than I expected. My hope is that Skechers will experiment a bit as I think they have a workable product to base future designs off of. As I told Kurt in my email to him, I think a shoe with a Go Run upper and a zero drop, Hattori-like sole would be pretty darned nice (and even better if they made that shoe for kids…).
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