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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Because they are marketed as a fitness-oriented shoe, people often ask me if these can be used for running or playing sports. No. These are walking shoes only.
One common question I have seen is how the Strada differs from the GoRun Ride. You can basically think of the GoRun Ride as a cushier version of the standard GoRun that is still quite lightweight and has a minimally structured upper. The Strada is more of a performance neutral shoe with a more structured upper and a stiffer, more cushioned sole than the Ride.
That prominent bump in the GOrun was not found in the GOwalk which was a relief cos while the bump does help in the running shoe version, it would probably have given a negative effect for walking.
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