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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers go walk 3
(AP) WASHINGTON - The government wants you to know that simply sporting a pair of Skechers' (SKX) fitness shoes is not going to get you Kim Kardashian's curves or Brooke Burke's toned tush.
The second study had a similar initial set-up – 12 active women, the same four shoe choices, the same 12 treadmill trials at the same intensities – but a different focus. Instead of measuring exercise output, this study examined specific muscular responses. Electrodes were hooked up to measure EMG activity in the gastrocnemius (or calf muscle), the rectus femoris (quadriceps muscle), the biceps femoris, the gluteus maxiumus, the erector spinae (back muscles), and the rectus abdominus (abs). An initial test was run to determine the EMG in response to a maximum voluntary isometric contraction (MVIC); the study would use EMG recordings from the treadmill trials and compare them to the MVIC EMG.
SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection. The GOimpulse sensors on the sole are placed to offer ideal support and comfort. And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear. SKECHERS GOwalk is available in several colors, with even more coming soon. Try on a pair of SKECHERS GOwalk and you will feel the difference!
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