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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Another big factor that allowed Skechers to hit the ground running in 2011 is the fact it has a vast network of retail partners outside of the realm of specialty running retailers—including thousands of lifestyle mall stores and more than 900 Skechers retail stores around the world. Consider that there are between 800 and 1,000 specialty running stores in North America and it’s easy to see that Skechers has a leg up on the new brands and smaller brands fighting for space on the shoe walls at those specialty running stores.
Skechers paid attention to your criticisms of the original GOrun. For those curious about the notorious “bump” that was prominent beneath the arch in the original model, Skechers has altered the shoe to make it far more comfortable. The product specialists have tapered the curvature of the heel and have toned the arch and sole rocker down.
The Federal Trade Commission has reached a $40 million settlement with Skechers to reimburse customers who bought the shoes because they were advertised with unsubstantiated health claims.
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