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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I wore them for the first 50 miles of the Bear 100, and they were OK for most of those miles, but I could not have worn them any further and my feet paid for wearing narrow-ish shoes during the second half of the race. The upper on the Kinvara TR also has some of the durability problems I found in the Kinvara 3. The last shoe I tried was the Merrell Mix Master 2. The Mix Master 2 is supposedly a good shoe, but it just didn’t fit my feet. I think that it’s too wide and my foot definitely moved around too much inside. Descending in these shoes particularly killed my feet.
I’ll keep you posted and let you know if they stand the test of time. If you don’t hear from me, it’s a safe bet that they’re still doing the job.
It’s the magic bullet pitch - “Get fit without stepping foot in a gym.” Claims include “toning” butt and legs and reducing cellulite. It’s the stuff of marketing magic, gimmicks and fads, and if executed well, as the Skechers campaign is, buckets of cash are made overnight. No one waits for a clinical trial; speaking of which, Skechers, are there any plans for one?
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