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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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This year, we decided to go just the two of us and leave them at home with their grandparents. About half the time we take them and half the time we don't. We have another little trip coming up this fall that we won't be taking them on either but then beginning next spring, they're going on two vacations with us...so, don't feel too sorry for Kensington and Smith. They had a wonderful time with both sets of their grandparents (they split the time and each watched them for 6 days), they were spoiled rotten, and then next year, they get to go on two vacations. I love my kids so very much and enjoy spending my days with them, however, sometimes it's nice to just spend time with Andrew.
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