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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Another thing that I love about this shoe is that there is zero arch support. Zero. I really don't understand why shoe companies design "minimal" shoes and then ruin them with arch support. I want my minimal shoes to feel like my feet. Not like traditional shoes that don't allow my arch to flex and stretch. Skechers got this right.
With such success, Skechers had the means to challenge powerhouse shoe brands such as Nike and Reebok. Instead of focusing on performance, Skechers decided to pursue models that would reflect the best streetwise style. This move created a chain reaction amongst casual youth footwear in America, one that would last throughout the late 1990s.
My first run in the shoes was a seven miler – in fact it was the run from which I obtained all of the data in my recent cadence vs. stride length post. As I ran down my street, I could definitely feel the thickened midfoot with each step, and I was concerned that it might irritate my plantar fascia.
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