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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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This is the latest FTC case dealing with unsubstantiated product claims and the second involving toning shoes. Last September, the agency announced a $25 million settlement with Reebok for falsely claiming that their toning shoes strengthened and sculpted lower body muscles.
On the BOBS sign they boasted about helping people with every purchase and the final nail in the content theft was hammered into their coffin. There is absolutely nothing that BOBS by Skechers does as a shoe line that TOMS didn’t do first. In my online research I have found that BOBS as a shoe line has been around for a couple of years which means that they have been blatantly ripping off Tom’s this entire time and absolutely nothing has been done about it.
Some women adore shoes. Shopping for fashionable shoes that express their personality is exciting. If they find a bargain, well, that makes the adventure even better.
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