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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I am not one who is up for changing my running routine, and especially my footwear. It was a big stretch to even transition into a minimalist shoe! However, Nick was really excited about the Sketchers new minimalist shoe, GObionic, and he wanted my opinion about them. Of course I was willing to give it a try because I wanted to see for myself if they truly were as good as he thought they were. I tried them out 3 weeks ago. When I slipped the shoes on, I immediately noticed how light and “foamy” they were. It felt as if I was wearing a really comfortable pair of slippers. They were extremely comfortable and I noticed that I wouldn’t need to “break” the shoes in. It’s like they were made for my feet. I ran 6 miles the first day I tried them. I felt that my feet were getting a break from the super flat and harder minimalist New Balance shoe. I liked them so much that I ran 10 miles in the GObionics the very next day. My feet felt great. I liked the bright hot pink color and the laces stayed tied double knotted for the entire run.
It felt strange putting on at first cos my daily work shoes or rather something I call the 'mud boots' are way heavier than the GOwalk. It felt like I was going to work barefooted ... LOL! But I soon got used to the 'barefoot' feeling and was impressed by how comfortable it was. It has more or less the same outsole as the GOrun minus 8 GOimpulse sensors with only one in the middle of the shoe.
Skechers USA Inc. designs, develops, markets, and distributes footwear for men, women, and children in the United States and overseas under the SKECHERS and other branded names. Skechers products are available in more than 100 countries and territories. The company targets the style-conscious 12 to 24 year-old men and women attracting them with its youthful brand image and fashion forward designs.Skechers, the Manhattan Beach footwear maker, has a new line of shoes targeted at teen girls, retailing at stores such as DSW and Dillard’s.
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