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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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new skechers
Anyway, I decided to put aside my reservations, and agreed to have them send me out a pair of the Go Run shoes. I was pretty certain that I wouldn’t like them given their unusual midsole design – the sole is thickest under the midfoot – but I was determined to keep an open mind. When they arrived and I opened the box I was greeted by yet another unfortunate image:
The financial payout was reached after the FTC sued the Manhattan Beach-basedSkechers USA Inc. for making bogus claims about the shoes' ability to help consumers lose weight and shape up their posteriors.
Skechers sent Fila a cease and desist letter in July 2013, and Fila agreed to cease manufacture of the AMAZEN MEMORY MOC and redesign its shoe. However, a year later, the shoe is still available for purchase.
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