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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Everything. The better question is probably what did we not eat! I had some people who thought we were crazy for eating burgers and Mexican food in Barcelona, but that was only two of the 10 meals we ate in Spain. We were in Spain a total of 5 days and ate two meals a day there...trust me, we ate a lot of local cuisine! We try not to be too rigid about where we eat. We walk, we tour and we stop when we're hungry. We ate a lot!
When we were planning our trip to an amusement park a couple of months ago I was on a mission to find the cutest pair of shoes that I could that were still comfortable. I had a feeling I was going to have to give up one or the other…cuteness or comfort, but I was determined to at least TRY to find something that had a little of both.
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