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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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A Massachusetts woman sued sneaker-maker Skechers (NYSE: SKX) in federal court this week, alleging the company's athletics shoes caused injuries requiring multiple ankle surgeries.
Skechers told ABC that "since this lawsuit is brand new, we have not had an opportunity to review Ms. Ward's allegations … millions of people wear Shape-ups without experiencing what Ms. Ward alleges."Ward's lawyer says he has heard from more people with fractures.
Anyway, Kurt and I have exchanged several additional emails about the design of the shoe, but I was quite honestly not initially anticipating that I would like running in them.
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