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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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While the popularity of yoga pants and sneakers is often cited as a fashion trend, Morgan Stanley analysts believe that shoppers are hooked on casual comfort. The analysts believe that shoppers will continue to choose this kind of
This is why when it comes to casual footwear, choices for men become more fragmented. As men make additions to their wardrobes, the need for shoes in different colors, materials and styles increase in keeping with growth in the apparel and accessories market for men. Despite such a trend, Nike and Skechers USA Inc. ( SKX) are leaders in rankings of athletic as well casual or dress footwear.
The shoe that I have been wearing the most is the Go Bionic. Peter and I have been working collaboratively with them on this shoe. Pete likes to run sockless and does shorter faster runs than me. I always wear socks and generally run longer distances. Therefore our feedback comes from different perspectives and covers a wide type of runners needs.
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