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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers shoes for women
"The Skechers brand has evolved from a knock-off brand, to more one with its own looks and styles," Morgan Stanley's analysts write.Skechers also invested in upgrading its factories and distribution centers.
Given all of this, you can imagine my initial reaction when I was contacted a few weeks back by Skechers (directly this time) to see if I wanted to try out and review a pair of the soon-to-be released Skechers Go Run shoe. I had seen some early images of the Go Run, and they looked to be a bit of a positive departure from previous running offerings from the company, so I was at least curious (particularly since Meb Keflezghi apparently plans to use this as his racing shoe).
Skechers is an enormous lifestyle footwear company with more than $1.5 billion in sales, but its primary areas of focus have been skate shoes, utility boots and various fitness and casual shoes. Yet the brand had quietly launched a new performance division in 2010 and was serious about getting into the running market. Makes sense. Running shoe sales had increased with 10 to 30 percent growth from 2005 to 2010, which is why many existing brands (K-Swiss, Under Armour, Scott and Skechers) suddenly turned their attention to running and why so many new companies (Newton, Altra, Hoka and Vibram, to name a few) suddenly appeared in the marketplace.
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