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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers were able to capitilise on the popularity they were receiving with the Chrome Dome and establish themselves as a brand that appealed to the image conscious young music fans. By 1998 the brand was well established and was expanding rapidly, ready to expand into the athletic footwear market dominated by sportswear brands like Nike and Adidas. The expansion was timed well as athletic brands began to become crossover from the track to the street. Sports shoes were by this time becoming commonly worn as everyday shoes Skechers U.S.A. had its first big break under its own label in 1993, with the introduction of a design known as the 'Chrome Dome.' Appealing to both sexes, this shoe was an urban street boot that reflected the increasing popularity of the 'grunge' look among younger consumers:
"Skechers' unfounded claims went beyond stronger and more toned muscles," said a statement by David Vladeck, head of the FTC's Bureau of Consumer Protection. "The company even made claims about weight loss and cardiovascular health." So, Vladeck said, the Skechers settlement should send a message to advertisers: "shape up your substantiation or tone down your claims."
I originally bought these for outside with my kids. Everyday, I'm out front running around with my kiddos, going to the park, going on walks, and so I wanted an easy shoe to throw on for those activities. These shoes are so, so, so comfy that I've recommended them to my mom, my aunt, my clients...they're wonderful! They also come in a variety of colors too...but I, of course, bought pink! I absolutely love them! They also come in green, yellow, purple, grey, black, navy, and blue. I've washed mine in the washing machine twice and they wash great too. You will love these little shoes!
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