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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers gowalk 2
I was assured that an honest review was what they wanted, and I was content with the response that I was given. However, I still wasn’t to sure I wanted to review a Skechers shoe given my feelings about the company – iffy marketing, and cheap, gimmicky, mass-produced shoes were all that came to mind when I thought about Skechers.
The financial payout was reached after the FTC sued the Manhattan Beach-basedSkechers USA Inc. for making bogus claims about the shoes' ability to help consumers lose weight and shape up their posteriors.
It’s worth mentioning that the rockered bottom of this shoe does not act the same way as a rockered bottom in a firmer soled shoe. In the latter case, you typically land on the heel and then roll forward off the rocker (as I would suspect happens in the Skechers Resistance Runner). Given that it’s hard to land on the heel in the Go Run, landing on the midfoot will compress the thickened midfoot region upward, and cause the heel and forefoot to lower to the ground after midfoot contact (at least that’s the idea and sensation you get – will need to get some video and see what actually happens).
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