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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The second study had a similar initial set-up – 12 active women, the same four shoe choices, the same 12 treadmill trials at the same intensities – but a different focus. Instead of measuring exercise output, this study examined specific muscular responses. Electrodes were hooked up to measure EMG activity in the gastrocnemius (or calf muscle), the rectus femoris (quadriceps muscle), the biceps femoris, the gluteus maxiumus, the erector spinae (back muscles), and the rectus abdominus (abs). An initial test was run to determine the EMG in response to a maximum voluntary isometric contraction (MVIC); the study would use EMG recordings from the treadmill trials and compare them to the MVIC EMG.
I missed my kids so much! The funny thing is that I get grief about taking my kids with me (they've been to 13 countries people, it's not like we leave them at home all the time!), and then I get grief about leaving them at home. I can't win for losing.
Skechers said that David Vladeck, the FTC's director of the Bureau of Consumer Protection, has referred its case to FTC Commissioners. The company said it intends to "defend this matter vigorously" and will be meeting with each commissioner during the fourth quarter to present evidence and arguments.
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