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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Toning shoes were once the fastest-growing segment of the athletic shoe market, with sales rocketing to $1.1 billion in 2010, from $50 million in 2008. Last year sales were sliced in half, dropping to $550 million, said Matt Powell, an analyst at the research firm SportsOneSource. Skechers held the largest share of the market, at 49 percent.
For ladies who’s idea of a good morning is the clank of weights and the whirring of treadmills, then the ‘Agility – Perfect Fit’ or the ‘Flex Appeal- Sweet Spot’, are the perfect choice as a general all-purpose gym shoe.
For its part, Skechers said it continues to "vigorously deny the allegations made in these legal proceedings and looked forward to vindicating these claims in court," according to a statement by David Weinberg, the company's chief financial officer. But, he said, "Skechers could not ignore the exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country."
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