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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My take? I just find it all absurd, to be honest; a battle over which is the lesser of two evils. It’s like those studies purporting to show the benefits of “healthy” whole grains by pitting them against refined, processed grains. Or the study that showed ankle taping provides better ankle stability in people who wear athletic footwear, while completely glossing over the fact that athletes wearing no shoes and no tape performed best and evinced the highest level of foot position awareness (the key determinant in susceptibility to ankle sprains). Neither choice is optimal.
The FTC forced Skechers to admit that their Shape-Ups (as well as Tone-Ups and any other kind of Upper), marketed by celebs like Kardashian and Brooke Burke, did absolutely nothing for the body wearing them, other than make the wearer looking absolutely idiotic. 509,175 people are getting refund checks, which they have to cash before October 10 of this year. For those who didn't want to admit earlier that they too were duped by a Kardashian-approved product,.
A pretty daunting list of requirements for a pair of shoes, no? I couldn’t find anything remotely close. I’d pretty much resigned myself to needing to take multiple pairs of shoes, which I was loathe to do. I really only wanted to take this elusive pair, plus a pair of flip flops.
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