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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers gorun 3
The brand has always been image conscious and makes a concerted effort to appear hip, trendy and stylish even if the shoe designs are not particular original and often resemble competitors designs with a Skechers make over.The most innovative models that have been released by the brand in recent years like the Tone Ups and the Shape Ups are merely copies of existing shoes launched by other brands but it still exemplifies Skechers ability to read the market and remain current to consumer demand. The Shape Ups range closely resembles Karl Muller's MBT design. Masia Barefoot Technology was the brainchild of Karl Muller. He simply noticed that if a person walks barefoot on a soft, natural surfaces such as the ground they are forced to make minute adjustments in balance with each step.
Besides being a great road shoe, this shoe is a fantastic every day shoe for the person who doesn't want to have an elevated heel. I love how minimal shoes feel for casual use, but I don't walk midfoot first. Frankly I've never been able to figure out how to do it without looking like I am very "light in the loafers", so to speak. Therefore, whenever I do wear a zero drop shoe for work, my feet end up hurting by the end of the day. With the Go Bionics extra cushioning I find that I have the best of both worlds. Zero drop, zero pain.
SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection. The GOimpulse sensors on the sole are placed to offer ideal support and comfort. And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear. SKECHERS GOwalk is available in several colors, with even more coming soon. Try on a pair of SKECHERS GOwalk and you will feel the difference!
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