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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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For starters, let me emphasize my bias to smart casual attire. Dressed up enough to hang with the suits, yet dressed down enough to hang in the streets (not to mention, it’s pretty much 70 degrees year round in Los Angeles), this first look embodies exactly that. Paired with a fedora, cardigan, knit tie, and chinos, the Malling are just the kind of oxfords you need to keep you comfortable and stylish throughout your day at work.
I'll keep looking, but I have a feeling my next "perfect shoe" will simply be a new Skechers Performance model. Maybe the new Go Run 4? Or the Go Ultra 2 (not out yet)? With Meb and Kara as sponsored athletes, I have confidence the brand will continue to grow and produce quality shoes.
Toning shoes were once the fastest-growing segment of the athletic shoe market, with sales rocketing to $1.1 billion in 2010, from $50 million in 2008. Last year sales were sliced in half, dropping to $550 million, said Matt Powell, an analyst at the research firm SportsOneSource. Skechers held the largest share of the market, at 49 percent.
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