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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Besides being a great road shoe, this shoe is a fantastic every day shoe for the person who doesn't want to have an elevated heel. I love how minimal shoes feel for casual use, but I don't walk midfoot first. Frankly I've never been able to figure out how to do it without looking like I am very "light in the loafers", so to speak. Therefore, whenever I do wear a zero drop shoe for work, my feet end up hurting by the end of the day. With the Go Bionics extra cushioning I find that I have the best of both worlds. Zero drop, zero pain.
Skechers claims had also been the subject of class-action litigation and an investigation by state attorneys general across the country.
In general, I’ll admit that my view of a midfoot strike differs a bit from that promoted by the rocker concept. I define a midfoot strike as simultaneous contact of the heel and the pad under the fifth metatarsal. If you look at a pressure tracing for a midfoot strike, it starts right about where you have the midfoot pods on your shoe, but I think that’s because those tracings average out the pressure distributed simultaneously at the heel and under the fifth met. As such, I’m a bit skeptical of building up a shoe under the midfoot since it’s not so much that this is the spot at which you want to contact, but that it’s the midpoint between the actual contact points under the heel and forefoot. I think the phrase “midfoot strike” is actually a bit of a misnomer, and that “full-foot” might be a better descriptor of landing along that entire lateral margin simultaneously.
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