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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers employed a “sole rocker” when they constructed the midsole of the first GOrun, and they have utilized the same design for the new model. The result is a midsole that is thickest just underneath the midfoot, generating a backward lean like a rocker (hence the name). The impetus for the design is to ensure that runners land naturally on their midfoot in order to decrease the odds of a harsh heel strike–something that often leads to nagging injuries. The sole rocker works jointly with Skechers M-Strike technology to encourage a comfortable midfoot strike. Resalyte, a lightweight, foamy mold, gives the shoe both cushioning and shock absorption.
So, the first run was a mix of good and bad – the shoe performed a lot better than I expected, but the blistering was a problem. Yesterday I went for a second run in the shoes, this time with socks and a bit of Skin Strong lubricant applied generously to the blistered regions of my foot. I can’t necessarily say it was the shoes (the Fall-like weather certainly didn’t hurt!), but my run yesterday was the best I’ve had in months. I did a fairly hilly 10.27 miles at an average pace of 7:10/mile. Here are my mile splits: 8:11-7:54-7:25-7:07-6:56-7:01-7:06-7:04-6:42-6:24-6:12 (final quarter mile).
The lawsuit charged Skechers with false advertising. U.S. regulators said that the shoe company claimed that "Shape-Ups" could help customers tone their legs and lose weight, despite scanty scientific evidence.
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