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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The FTC also alleges that the company — through ad claims and through the name “Shape-ups” — conveyed to consumers that walking in the shoes would result in more weight loss and body fat reduction than standard fitness shoes. According to the complaint, that claim was unsubstantiated. The FTC also charged that Skechers didn’t have sound science to back up similar claims the company made for its Resistance Runners, Shape-ups Toners, and Tone-ups.
Additionally, according to data from NPD, the footwear market for men increased by 8% over the last two years. This is twice as much as the rate of growth of women's footwear over the same period. The desire to wear better looking shoes is contributing much of the growth in the sector.
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