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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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On September 18th my buddy Peter Larson posted a review of the Skechers Go Run on his blog, runblogger.com. At the time I was preparing to run 108 miles of pavement across NH and was keeping my eyes out for a minimal type shoe that offered enough cushion and protection for all that pavement. His review of the Go Run really caught my interest. After several emails back and forth he put me in touch with the team at Skechers.
I missed my kids so much! The funny thing is that I get grief about taking my kids with me (they've been to 13 countries people, it's not like we leave them at home all the time!), and then I get grief about leaving them at home. I can't win for losing.
According to SportsOneSource, Skechers has beat New Balance to be the No. 5 sneaker brand in the U.S. this year through April 12, with a 3% share of the market, up from 2.5% a year earlier. It has a bigger shoe market share than Under Armour UA , which has a 2% share and Reebok, at 1.7%. Nike NKE and its Jordan brand together snatched the top two spots with a 63% share of the market.
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