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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers USA Inc. designs, develops, markets, and distributes footwear for men, women, and children in the United States and overseas under the SKECHERS and other branded names. Skechers products are available in more than 100 countries and territories. The company targets the style-conscious 12 to 24 year-old men and women attracting them with its youthful brand image and fashion forward designs.Skechers, the Manhattan Beach footwear maker, has a new line of shoes targeted at teen girls, retailing at stores such as DSW and Dillard’s.
After more than a decade being sponsored by Nike—a period in which Keflezighi earned a silver medal in the marathon at the 2004 Olympics, won the 2009 New York City Marathon, captured numerous U.S. titles and was the consummate ambassador for the sport—he was told that his contract would not be renewed.
So, if I were to create a “midfoot strike shoe,” my approach would possibly be to put pods like you have under the lateral forefoot and under the lateral heel, or perhaps continuously under the entire lateral edge of the shoe. Having the pods under the middle puts pressure up under the front of the heel, back of the arch, and not sure how this will feel when I run in them (I’ll keep an open mind).
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