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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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It’s usually Skechers promising to help people shape up. But this time, the shoe’s on the other foot. In a $40 million settlement announced by the FTC — part of a broader agreement that also resolves charges by state AGs — the agency is telling Skechers to shape up its claims for Shape-ups and other Skechers shoes.
I got a pair because they're fun. But that’s not why Skechers says you should buy them. Skechers says you should want them because they’re a shortcut to body sculpting, but nothing’s changed about getting in shape: there are no shortcuts. Walking is terrific exercise. If these shoes inspire you to walk more, that may help motivate you to walk. But if you want to build a shapely backside and legs, it takes more than walking. You still have to squat down and pick up something heavy. Whatever form appeals to you – weight training, flipping tires, Pilates, weightlifting, etc. – that’s what you have to do, and do it consistently and intensely. And it's true that you don't have to step foot in a gym, but that's a tirade for another time.
“For the longest time, it was a challenge to get people’s attention—and rightfully so,” Higgins says. “We heard people say, ‘C’mon, you guys are Skechers.’ But our marketing efforts really paid off. It became very contagious for a lot of the accounts that started to participate with our events.”
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