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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers gorun 3
The standard running shoe (New Balance) performed similarly to the fancy barefoot tech. What can we glean from this? What does this say about the necessity of any footwear, let alone barefoot technology? You’ve got two bare feet at your disposal, and I think people should begin learning how to use them before giving up and relying on “barefoot technology” to save them.
The upper also features what Skechers calls quick-fit. This is basically a hole in the back heel area of the upper that makes the shoe easier to put on.I was concerned that this hole would compromise the shoes ability to hold my heel in place but I actually found that it does the opposite and really keeps my heel stable.
Have no transparency.Skechers has a brief description of their donations to Soles4Soles on their website, but there is nothing to describe how they are partnering with them and what kind of shoes they are donating, unlike TOMS which has pages of information about their philanthropy.
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