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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers advertised that its toning shoes would help people lose weight, build muscle and get in shape, claims that will now cost the company $40 million in a settlement with U.S. regulators.
Here’s what we’ve learned so far: walking = good. Walking at work = great. But walking at work in the wrong shoes? That can be really bad. Bad for your feet, your joints, your comfort, and probably your productivity. After all, you’re not going to be focused on the Jamison Report when you’re busy thinking about how much your feet hurt.
Breathability is excellent and the upper has a wide toe box that allows your toes to splay freely. Running roads in this shoe feels like running barefoot on the grass. That's the best way I can describe the ride. Two weeks ago I decided to meet the family for breakfast...31 miles away. I wasn't sure how my feet would feel after running that many miles in a zero drop shoe, but I was pleasantly surprised when I arrived later after 4 1/2 hours of roads.
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