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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers go run 4
3) I am definitely overweight and need to get back to being active…difficult to do when you feel pain to begin with.
Podiatrists are having varied reactions to Shape-ups. Some actually recommend them for certain types of back problems. Many fear that people will topple over because of the thick soles and the lack of ankle support. That one's likely to get ignored by all but insurance companies and injury lawyers. After all, high heels are still around. But these are designed for even surfaces only, and could quickly become dangerous on uneven surfaces such as the great outdoors.
If you’ve been following the FTC’s long-standing concern about deceptive endorsements, the complaint count related to Dr. Gautreau’s endorsement should be of particular interest. According to the FTC, Skechers represented that Dr. Gautreau endorsed Shape-ups based upon his “independent, objective study of the product.” But the complaint alleged that Skechers failed to disclose — or failed to adequately disclose — that the company had paid him to conduct the study and that he’s married to a Skechers marketing executive. In light of the representations made, the FTC says consumers would have found that information material. Thus, the FTC alleges that Skechers’ failure to disclose those facts was a deceptive practice, in violation of Section 5.
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