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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My one major issue on the first run was that I got massive blisters along my instep on both feet (1.5-2 inches long!). I ran sockless because the upper is designed to be used this way (as I mentioned in my email to Kurt, the upper is very nicely made), but the Hattori-like, non-removable sockliner is stitched along its margins in a way that caused a lot of abrasion (interestingly, the Hattori gives me blister trouble as well). I think this problem is solvable perhaps by adopting a sockliner style where the upper extends further down under the foot like in the New Balance MT110 (the other shoe I’ve been running in lately).
If you’ve been following the FTC’s long-standing concern about deceptive endorsements, the complaint count related to Dr. Gautreau’s endorsement should be of particular interest. According to the FTC, Skechers represented that Dr. Gautreau endorsed Shape-ups based upon his “independent, objective study of the product.” But the complaint alleged that Skechers failed to disclose — or failed to adequately disclose — that the company had paid him to conduct the study and that he’s married to a Skechers marketing executive. In light of the representations made, the FTC says consumers would have found that information material. Thus, the FTC alleges that Skechers’ failure to disclose those facts was a deceptive practice, in violation of Section 5.
Over a year ago, Skechers, the shoe company notable for taking ideas other shoe companies have and ripping them off, got their ass handed to them for claiming that those weird clam-shaped shoes they were shilling did not, in fact, give you Kim Kardashian's butt. This week, they are finally paying out.
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