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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Previously, the American Council on Exercise, a nonprofit group, compared toning shoes from Skechers and two other companies with running shoes. The group concluded there is "simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone."
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The search was on. We went to Walmart to start (I know, I know, but I was trying to be agreeable to a cheaper alternative than my $125 Merrells) and had no luck, although I was impressed by how many of their shoes had a nice comfortable sole, however the uppers on all of their casual shoes were rigid and I could picture pretty impressive blisters forming from each one that I tried on. So, our next stop was Globo Shoes. I usually don't have much luck with this store, simply because I find their shoes tend to run pretty narrow and they never seem to have any other width options available. This time however I was in luck. They had a big display of the whole Skechers Line, and although I was wary of trying on shoes from them based on my GOrunII experience I tried on a pair of their GOwalk shoes.
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