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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers d'lites
Have no transparency.Skechers has a brief description of their donations to Soles4Soles on their website, but there is nothing to describe how they are partnering with them and what kind of shoes they are donating, unlike TOMS which has pages of information about their philanthropy.
“Skechers USA, the market leader in toning footwear, has agreed to pay $40 million to resolve a Federal Trade Commission charge that it violated the law by making false and unsubstantiated claims about the health and fitness benefit of their toning shoes. Skechers has advertised these shoes since 2009 with tag lines like ‘Get in shape without ever setting foot in a gym’ and ‘Make your bottom half your better half.’ But when comparing its toning footwear to standard fitness shoes, Skechers put its foot in its mouth by unproven claims that its toning footwear strengthens muscles, increases weight loss, reduces body fat and improves circulation and aerobic conditioning.”
“Skechers is on fire right now,” Matt Powell of SportsOneSource told MarketWatch, adding the company’s GoWalk line is the hottest in the category now. Skechers has increased its share in the U.S. walking sneaker category to 50.5% last year from 34% in 2012. Nike, in comparison, saw its share of that market fell to 4% from 8% during the same period.
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