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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The last sentence of my email was one of my secondary reasons for pursuing this review – Skechers is a huge maker of children’s shoes, and since innovation in kid’s footwear seems to be lagging far behind that of adult footwear, they might be able to make some positive change in this area.
I made a quick stop to a local department store and they introduced me to the Skechers Go Walk. I wasn’t sure how I would like them at first, but the minute I slipped my foot into the shoe I knew I had to have them! They fit like a glove and are so comfortable I almost feel like I don’t have shoes on at all. Not only are they comfortable to walk in, but they are super lightweight, so running is easy as well.
Obviously the concept of giving a pair of shoes away has proven effective marketing for TOMS shoes and its founder, Blake Mycoskie. But what drove TOM's success is not the "how"—the giving away of shoes—but the "why" behind it. As the company website explains, the TOMS concept emerged after a powerful and authentic experience—Mycoskie's travels in Argentina during which he saw and met countless barefoot children. That powerful direct experience inspired a desire to do good. So Blake and his team took a financial risk by betting their business and philanthropic success on an untested and generous buisness model.
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