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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers air
It’s worth mentioning that the rockered bottom of this shoe does not act the same way as a rockered bottom in a firmer soled shoe. In the latter case, you typically land on the heel and then roll forward off the rocker (as I would suspect happens in the Skechers Resistance Runner). Given that it’s hard to land on the heel in the Go Run, landing on the midfoot will compress the thickened midfoot region upward, and cause the heel and forefoot to lower to the ground after midfoot contact (at least that’s the idea and sensation you get – will need to get some video and see what actually happens).
Toning shoes, including Skechers Shape-ups, are marketed and promoted to the public as a product that will provide numerous health benefits to those who wear the shoes. The shoes are marketed and promoted to be worn in place of other athletic shoes during daily activities, exercise routines, and in the workplace. Skechers Shape-ups slogans include: "Shape Up While You Walk" and "Shape Up While You Work."
The FTC's settlement with Skechers is part of a broader agreement that resolves an investigation that included the attorney generals from 44 states. Under the settlement Skechers is not allowed to make any claims about its toning shoes involving health or fitness benefits unless they are backed by scientific evidence.
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