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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My longest run in the GOtrail was yesterday’s 23 miles/5 hours on the Backbone Trail and Sycamore Canyon. And they felt great on my feet even at the end of that long run. I don’t have any reason to doubt that the GOtrail would be fine for much longer runs than that.
In general, I’ll admit that my view of a midfoot strike differs a bit from that promoted by the rocker concept. I define a midfoot strike as simultaneous contact of the heel and the pad under the fifth metatarsal. If you look at a pressure tracing for a midfoot strike, it starts right about where you have the midfoot pods on your shoe, but I think that’s because those tracings average out the pressure distributed simultaneously at the heel and under the fifth met. As such, I’m a bit skeptical of building up a shoe under the midfoot since it’s not so much that this is the spot at which you want to contact, but that it’s the midpoint between the actual contact points under the heel and forefoot. I think the phrase “midfoot strike” is actually a bit of a misnomer, and that “full-foot” might be a better descriptor of landing along that entire lateral margin simultaneously.
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