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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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So, if I were to create a “midfoot strike shoe,” my approach would possibly be to put pods like you have under the lateral forefoot and under the lateral heel, or perhaps continuously under the entire lateral edge of the shoe. Having the pods under the middle puts pressure up under the front of the heel, back of the arch, and not sure how this will feel when I run in them (I’ll keep an open mind).
However, I sometimes need to remind myself that my feelings about individual companies perhaps should not dissuade me from reviewing a shoe that might actually work for some people, especially if that shoe is one that I’d at least consider wearing myself based on the product specs. I’m reminded in these situations by comments made by Stonyfield Farms CEO Gary Hirshberg in the movie Food Inc. – he basically said that if you believe in organic products, want them to gain a broader market share, and want prices to come down, you need to get these products out to the masses. If that means working with the Wal-Marts of the world, so be it – you can be stubborn and refuse to work with mega-companies, but this ultimately might hurt the consumer who could potentially benefit from the product. I believe in light-weight footwear with a reduced heel-toe offset, and this shoe looked to be a step in the right direction from a large shoe manufacturer with a lot of market reach.
"The extended use of these shoes has injured me catastrophically," Ward told "Good Morning America."Shape-ups are advertised as helping you get in shape and helping reduce pain. Kim Kardashian and former NFL quarterback Joe Montana have appeared in commercials for Shape-ups.
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