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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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When I ordered my Mootsies Tootsies Boots from 6pm, I also ordered these SKECHERS Sky Scrape Heavy Metal Sandals because I thought they were super cute and super cheap. I ordered a size 8 – not sure if they didn’t make half sizes (I usually wear a 7 1/2) or maybe my size was sold out. And they were obviously too big for me. Had I only bought the sandals, I probably would’ve kept them as to not to spend half the cost of them to ship them back, but since I returned the boots, I decided to return the sandals as well.
The brand has always been image conscious and makes a concerted effort to appear hip, trendy and stylish even if the shoe designs are not particular original and often resemble competitors designs with a Skechers make over.The most innovative models that have been released by the brand in recent years like the Tone Ups and the Shape Ups are merely copies of existing shoes launched by other brands but it still exemplifies Skechers ability to read the market and remain current to consumer demand. The Shape Ups range closely resembles Karl Muller's MBT design. Masia Barefoot Technology was the brainchild of Karl Muller. He simply noticed that if a person walks barefoot on a soft, natural surfaces such as the ground they are forced to make minute adjustments in balance with each step.
But, the bad taste left in my mouth from my previous interaction with Skechers caused me to hesitate. Did I really want to support a company with a marketing approach like that which Skechers has employed? I wanted to be sure that if I agreed, and honest review is what they wanted. So, here is the text of my email response to their initial inquiry:
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