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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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First, as a runner with very low arches, I found the “bump” in the original model to be very uncomfortable. My verdict on the fit of the GOrun 2?
Obviously the concept of giving a pair of shoes away has proven effective marketing for TOMS shoes and its founder, Blake Mycoskie. But what drove TOM's success is not the "how"—the giving away of shoes—but the "why" behind it. As the company website explains, the TOMS concept emerged after a powerful and authentic experience—Mycoskie's travels in Argentina during which he saw and met countless barefoot children. That powerful direct experience inspired a desire to do good. So Blake and his team took a financial risk by betting their business and philanthropic success on an untested and generous buisness model.
One common question I have seen is how the Strada differs from the GoRun Ride. You can basically think of the GoRun Ride as a cushier version of the standard GoRun that is still quite lightweight and has a minimally structured upper. The Strada is more of a performance neutral shoe with a more structured upper and a stiffer, more cushioned sole than the Ride.
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