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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers sale
Compared to other shoes from the Skechers Performance Division, the Strada has a fairly substantial upper. Structure in the midfoot is provided by stitched overlays, and the heel contains a semi-firm counter and is lined on the exterior by an almost rubber-like overlay. Internally there is quite a bit of padding lining the ankle collar, and the tongue is likewise well-padded. I was told by Skechers that Meb really likes an upper that securely locks down his foot, and that the upper of the Strada was designed to meet this need.
How much do I love them? Enough that I am actively searching nearby stores for a second pair. I am not taking any chances they’ll stop making these puppies soon. I plan to stock up so I don’t have to shave my head, tear my clothes or sell my worldly possessions in protest some day. See this last picture?
According to the FTC, through ads featuring celebrities like Kim Kardashian and Brooke Burke, Skechers made numerous false and deceptive claims about the weight loss and muscle strengthening benefits people would get from the company’s toning shoes, compared to regular fitness footwear. One campaign featured Kardashian “breaking up” with her trainer, thanks to the benefits of wearing Skechers. Actress Burke claimed, “The newest move in fitness is tying your shoelaces. Because once my Skechers Shape-ups are on snug and comfy, I’m toning my muscles, strengthening my core, burning calories. Why? Because Shape-ups really work. No matter what I do, or what they do [camera pans to children]. Skechers Shape-ups. Step into your new body.”
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