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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Ultimately for Skechers, the $40 million settlement figure is a trivial amount considering the hundreds of millions of dollars in revenue the company has made from toning shoes over the years, said Kurt Carlson, a professor of marketing at Georgetown University’s McDonough School of Business. Mr. Carlson said consumers would probably forget about the bad press in six months and that Skechers would remain popular among people who wear toning shoes and believe in them.
"The Skechers brand has evolved from a knock-off brand, to more one with its own looks and styles," Morgan Stanley's analysts write.Skechers also invested in upgrading its factories and distribution centers.
Wednesday's settlement also involves the company's Resistance Runner, Toners, and Tone-ups shoes and claims of deceptive advertising for those shoes as well.
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