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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I went online to find my Toms but since mine are two years old, they don't have them any longer. However...brace yourself...I found these...
My other problem with Skechers is that I’m not a big fan of their marketing. The whole Shape-Ups campaign was a really egregious example of using “Skechy-Science” to sell a product to people who generally don’t take the time to evaluate the science themselves. Then came the ads for the Resistance Runner shoe (see example at left) – they were humorous to say the least for a shoe that was supposedly designed with “mid-foot strike technology.” The model in that ad may just slide the heel back and land on his midfoot prior to contact, but methinks that is rather unlikely with the amount of ankle dorsiflexion and knee extension he exhibits that late in his stride.
The slits in the sole do open the question about how waterproof they are. Skechers has given the shoes a 3M Scotchguard Protective coating. Not only does this improve water resistance at the bottom of the shoe, but it keeps the uppers looking better longer. I have tested a pair of Go Runs with this coating by taking them off road through mud, sand, water, and general muck and was amazed at how everything just kind of slid off the shoes. They tell me that it is very heavy duty and should last the life of the shoes. The shoe also has a primer and cement layer between the midsole slits and the upper to increase protection. I have not tested the shoes in the rain, but I have run in them when there was heavy snowmelt on the roads and did not have any water come through the bottom of the shoes.
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